Just over a year ago, fbb was (virtually) back in the City of mustard and canaries to report on a new service as part of First's Norwich business. See:-
No Longer Poor in Poringland  (read again) and  (read again)
This was, indeed, an improvement; but in essence it was a return to a route previously abandoned in order to tickle the toes of a competitor.
From Sunday 14th May, we’re making a number of changes to some Network Norwich bus services. These changes have come about as a result of our ongoing review of demand & usage, passenger suggestions and through our ongoing partnership with local stakeholders. We will be adding extra buses and routes onto the network, and brand new connections across the city.
Three services get a make-over. fbb will review them in order of perceived significance.
Working in partnership with Norfolk County Council, we’re extending Service 30 buses beyond Hellesdon Mill Corner to serve parts of Taverham, Thorpe Marriott & Drayton villages that aren’t covered by our YELLOW Line 28 & 29 routes.
Hitherto the 30 and 30A terminated in loops at Hellesdon ...
The new 15 allows local passengers to change to the X1/X11 at Acle and speed onwards to the seaside. The connections work reasonably well in both directions.
Unfortunately, providing these new connections will mean that our buses will no longer be able to serve Blofield Heath. Whilst it is regrettable to discontinue any part of a service, a recent review of passenger numbers has shown that only around 20 passengers per day (and frequently less) use our buses to & from this point, leading us to have to take this difficult decision. Blofield Heath will continue to be served by the Konectbus 5a which runs around hourly Monday to Saturday.
First are thus content to lose their few Heath customers in favour of (hopefully?) more to Great Yarmouth!
(Refer back to the "Poringland" blogs via links above.